NEOEDD is offering the popular "Destination Creation" workshop for business owners. The class will be held Tuesday evenings from April 19 through May 24, 5:30-7:30 p.m. The workshop series consists of 6 sessions.
You will learn how to change your business into a Consumer Destination that is consistently preferred by your customers, helping your business capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. As a business owner, you will learn how to use the strategy and tools to keep local customers spending money with your business, and how to immediately start drawing customers from well beyond your immediate marketplace. This series will give you the framework for how to think about your business and how you will position your business to become a destination that customers will frequent now and into the future.
The destination business concepts will be presented in recorded videos by small business mentor and professional speaker Jon Schallert. NEOEDD Executive Director Lisa Dawson, a certified facilitator of the program, will bring decades of experience working with businesses to the discussions about the concepts.
The program comprises eight chapters which will be delivered in 6 sessions:
Chapter 1: Introduction to Becoming a Destination Business
Chapter 2: Foundation of a Destination Business
Chapter 3: Leadership Responsibility
Chapter 4: Targeting Your Most Profitable Customers
Chapter 5: Capturing Consumer Media Attention
Chapter 6: Creating Ultra-Services & Customer Focus
Chapter 7: Marketing the Destination Business
Chapter 8: Collective Marketing
Learning materials including webinars may be accessed via computer or mobile device for up to six months following the class via the Destination University portal.
The regular fee for the course is $399. However, NEOEDD is offering a special option for businesses in Baker, Union and Wallowa counties. Sign up and pay $199 now and receive $199 back after attending the entire series (with no more than one excused absence) and submitting a plan for implementing new actions to improve your business. If coming up with the registration fee is out of reach, scholarships are available for business owners who have a low-to-moderate income. Please contact Lisa Dawson via email or 541-426-3598 for scholarship information.
Here's a preview of Jon Schallert describing a destination business.
REGISTRATION DEADLINE: April 18. There is a two-part registration process - Register Here. Pay fee Here. You may also pay your fee by check payable to NEOEDD and delivered to 101 NE First Street, Suite 100, Enterprise, OR 97828.This program is funded by a grant from Business Oregon.