Free Business Foundations Planning  Class

NEOEDD offers a free, six-week workshop series to help entrepreneurs and small-business owners build the basis for a successful business. “Business Foundations” takes place from 6-9 p.m. on Tuesdays, Sept. 13 through October 25 in La Grande and on Thursdays, Sept. 15 through October 27 in Enterprise. No classes will be held the week of October 16. Classes will be held in-person at the Ignite Center for Entrepreneurship in La Grande and at Building Healthy Families in Enterprise.  Register here or contact [email protected] for more information.

Lisa Dawson has taught Business Foundations for more than ten years, and her students—existing and aspiring entrepreneurs in Baker, Union and Wallowa counties—continue to give her rave reviews. This hands-on class covers the basics of running a successful business: overhead and inventory costs, goal-setting and sales projections, marketing, taxes and licensing, and other considerations, and brings it all together in a business plan.

Best of all, thanks to a grant from Business Oregon, the classes are offered free of charge!


The workshops last six weeks, with the following topics:

Entrepreneurial Journey Orientation: Defining success, determining support, mission, market resources, steps to startup


Creating the Blueprint of the Business & Financials: Define line of business, value proposition, defining your target markets and market channels


Introduction to Financial: Analyze financial essentials, from unit of sale to overhead costs to break-even point


Building the Marketing Plan: marketing budget, market and sales methods, marketing calendar


Projecting Sales & Measuring Success: sales projections, cash flow projections, growth strategies


Focus Sessions: get feedback on your product, pricing, marketing materials


Goodbye & Good Luck: Present your business plan, share final pitch, and plan for next steps.


Here’s what former class participants have to say about Business Foundations:


"This class was just what I needed to start moving forward with my business. Having the steps laid out in front of me has really helped motivate me to start taking the steps needed to launch my business. I now feel I have the tools to start making my business dreams a reality." – Participant in Enterprise


"Learning how to do the cost of goods sold, break-even point, variable cost and cash flow was extremely helpful to me! I had no idea what I was doing. and figuring out that my business model wasn't working and would have led to its failure was huge! Now I've got a better way to go." – Participant in Baker City


"Writing my business plan was my biggest challenge, because I couldn't organize all my thoughts and information into a neat format. This class broke that process down and helped me understand what each piece really meant." – Participant in La Grande


"I thought it was a really valuable class!! I learned so much, and enjoyed everyone in there! Wouldn't change a thing!" - Participant in Richland


"You really hit on all the good things we need to think about in making/running a business. Our businesses were so diverse yet your topics applied to each of us." - Participant in Union